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H
iring a professional logo designer is an important step in forming a business. What you may not realize is that the growth of logos from a simple
craftsperson's signature to the basis for relationships between companies and customers is a new development. Before the Industrial Revolution, people
purchased goods directly from the craftsperson, the grocer, and the farmer. Pottery, woodwork, stonework and even bread carried a stamp of the
craftsperson—a signature of someone you could shake the hand of.
When designing a
logo
, it's important to think carefully about what it will convey to others. Every shape, line, and color in a logo will send a message to all who
see it. Logos surround the world that we live in, they give us a visual representation of something that would not other wise be visual.
There are basically three kinds of logos. Font-based, literally illustration, abstract graphic.
Font-based logos
are primarily edited type/Font. Sony’s logo is an example of a font-based logo. Then there are logos that
literally illustrate
what a company
does, such as when a house-painting company uses an illustration of a brush in its logo. And fi nally, there are
A
bstract
graphic
symbols-such as Nike's
swoosh.
You have been hired to design a new logo for
your favorite company
. The company wants to change their image.
The CEO
has stated that this new logo
must be new and refreshing:
“We must go in a new direction.”
This assignment is all about the process of creation.
You need to be in class to
show me your understanding of the process of
creat
ion
.
-
You must do
at least
8
different sketches
for the same companies.
-
3 revisions
before you can start your fi nal project.
(I will check your sketches
& revisions
before I let you begin your fi nal
piece.
)
-This will all be done in your sketchbook.
(Except for the fi nal logo design.)
-You will
end up
make
1
Final
logo
for your favorite company.
-You must use at least
three different colors
. (remember, Black, White, & Grey are not colors they are Values.)
-Media used:
4H
Pencil
, Brush, Eraser
& Water Colors (Micron Pen if needed)
-Your
Final
Canvas needs to be:
6 x 6
inches
Due Date:
DRAW PAINT LANGUAGE
Assignment
Required Techniques
ENDURING UNDERSTANDING
Artists use a variety of problem solving and decision making skills to apply the
elements & principles of art and sensory and expressive features in works of art.
OVERAL ARTISTIC GOAL FOR THIS
ASSIGNMENT
:
Students will use lines, and shapes, and color to create a new
creative logo.
Student will focus on creation.
Student will
also
focus o
n Creativity.
ESSENTAL QUESTION:
Why and how do artists apply the elements & principles of Art in works of art?
*
MAIN (EPA)
E
LEMENTS &
P
RINCIPLES OF
A
RT APPLIED TO THIS
ASSIGNMENT:
LINE
SHAPE
COLOR
EMPHASIS
BALANCE
UNITY
*
In everyone of my assignments
ALL
the Elements and Principles of Art could be listed, these
are just the Main
(EPA)
emphases
in this
specifi c
assignments.
1.
Doctoring
2.
Mixing
3. Color Theory
4
. Water Control
LOGO
DESIGN
DRAW
PAINT
5
.
Process of Creation
LOGO
DESIGN
DRAW
PAINT
Part 1:
Logo Design
:
you will do (
at
least
8 different logo sketches
for only one
company
)
.
✴
Draw 2 Font based logos.
✴
Draw 2 Literal logos.
✴
Draw 2 Abstract logos.
✴
Draw 2
(combination) l
ogos
.
-
Make sure all designs are “very” different f
rom
the
original company logo.
-Draw your designs small, these are sketches.
~I will only grade this if it is in your sketchbook.
~Worth:
30pts.
Part 2:
Logo
Revisions:
✴
Pick your top
3 logo
designs.
(Remember, your top 3 designs need to be different from the companies original logo.)
✴
Re-draw these designs accurately (
to fi t a 6 x 6 piece of paper
).
•
You will need reference images.
✴
Paint all 3 revisions with
3 different color schemes
.
(Your 3 color schemes need to be
different
).
~I will only grade this if it is in your sketchbook.
~Worth:
30pts.
Part 3:
Meet w/ CEO “MR.M”:
✴
Show him your ideas for his company.
The CEO has the fi nal say.
Part 4:
Logo Design Final versio
n:
✴
This will be 6x6, fully painted & on watercolor paper.
(You will only get two chances to do this.)
✴
You will need to do at least two practice fi nal designs in your sketchbook before
starting.
~Final Version must be on 6x6 Watercolor paper.
~Worth:
40pts.
T
hree
Types
of logos
Font-based logos
are primarily edited type/Font.
Sony’s
& McDonalds
logo
s
are
example
s
of a font-
based logo
s
.
literally illustrate
what a company
does/sells
, such as
when a house-painting company uses an illustration of
a brush in its logo.
A
bstract
graphic
symbols-such as
Nike's swoosh
.
