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Los Angeles is considered the “Entertainment Capital of the World”. So it should be no surprise that there are many artists in
Hollywood CA. that are not actors. One of the most popular areas that many artists work in is fi lm advertising and art directing.
These artists are responsible for designing the movie poster we see all over America.
In order to design a movie poster an artist must understand the
“Basics
of Design”
which consist of:
Audience,
layout,
Typography,
Image
, and Color.
They must also be well versed in traditional
E
lements
& Principles
of
Art
. A movie poster is
a visual representation of that specifi c feature fi lm. In order for an artist to create a successful movie poster, they must capture
the tone and emotion of the movie.
Your job is to design a new
movie poster
for a
fi ctional movie
.
You will need to
use a traditional movie poster layout design
.
This assignment is about design and creativity.
-Use this web site to
see how to do your layout design
:
http://bighugelabs.com/flickr/poster.php
(You Must Create
Your
Own Layout
using photoshop tools
)
Remember, the
Typography
of the poster is very important. Use the principles and elements of design to guide you.
-You must do at least
3 different layout sketches
of your movie poster. (
These will be part of your total grade
)
-You can use only
3 Hi-Res. Pictures
-Required Tools:
Transform tool
s
,
Eraser,
Selection Tools
,
Move Tool,
Ruler/Guides
, and
Text tool
.
-You must use
Layer Styles
(
at least 1, but
as many as you feel necessary
)
-You must use at least
2 Masks
-You must use at
least
1
adjustment layers
.
(
at least 1, but
as many as you feel necessary
)
-You must use
Layer Blending Modes
.
(
at least 1, but
as many as you feel necessary
)
-Your layers need to be organized into
Groups.
-Your Canvas needs to be:
11x14
(
only
)
-The resolution:
300
-Color Mode:
RGB 8bit
-Background: (
Transparent
)
-You must use between
8
-10 layers
including the background layer.
-Your movie poster must be
clean
& free of stray marks.
Assignment
Required Techniques
MOVIE POSTER
DIGITAL ART
Due Date:
ENDURING UNDERSTANDING
Artists use a variety of problem solving and decision making skills to apply the
elements & principles of art and sensory and expressive features in works of art.
OVERAL ARTISTIC GOAL FOR THIS
ASSIGNMENT
:
Learn Design elements.
Learn how to create a layout design.
Create a creatively designed original movie poster.
ESSENTAL QUESTION:
Why and how do artists apply the elements & principles of Art in works of art?
*
MAIN (EPA)
E
LEMENTS &
P
RINCIPLES OF
A
RT APPLIED TO THIS
ASSIGNMENT:
FORM
VALUE
COLOR
EMPHASIS
BALANCE
PROPORTION
UNITY
*
In everyone of my assignments
ALL
the Elements and Principles of Art could be
listed, these are just the Main
(EPA)
emphases
in this
specifi c
assignments.
DIGITAL ART LANGUAGE
1.
Font
2. Basics of Design
3.
Color Theory
4.
Cinematography
